The benefits of mobile apps over ecommerce websites

Close to half the online sales comes from eCommerce websites and most vendors are using it to their advantage. From building responsive sites, companies have began offering native mobile apps. Though mobile sites are here to stay, there are good reason why moving to app development is a good idea.

Robustness
Native mobile apps are far more reliable and secure when compared to websites. Apps also allows you utilize functions available on the phone to offer additional features. Apps are also snappier and pose much less connectivity issues.

Personalization
Apps offer a level of customized engagement that is quite impossible with mobile sites. By putting together push notification, chat and relevant offers to use, you can engage your user base effectively.

Analytical Data
Mobile apps offer a wide gamut of data that you can use to understand and identify the behavior of users. These are particular useful in the care of retail vendors, as it can easily help them increase their engagement with customers.

These are some of the benefits that native mobile apps offer over eCommerce website. But, if your brand has a large user base, then there would be expectations for an alternative. In such cases, it is essential to offer one, and also because a majority of the users now consider mobile apps to be their first choice.

If you’d like to revamp your business portal or build something on an idea you have, let us know and we’d be glad to help you here.

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