Why SEO is still very important for your website?
Just by building a beautiful website won’t help the very purpose of your website. You need to do something more important. Yes, SEO – Search Engine Optimization!
As mentioned above, suppose you have a beautiful website with great images and designs but until you do SEO no one would know about this beautiful website. What a tragedy!
How people will know about your new website?
People, particularly your targeted audience will know about your website only when SEO is done keeping your targeted customers or audience in mind.
What is SEO?
SEO is a regular practice of certain activities that drive in desired traffic to a website through organic search results. Organic results mean no money is paid to these search engines to show the search results.
All major search engines such as Google, Yahoo and Bing will show your website in their search results if your website is optimized as per their latest SEO guidelines. Through SEO these search engines get repeated signals that your website is worth to be shown in the search results.
How SEO works?
SEO (search engine optimization) involves both creative and practical activities that can be divided into two different heads: On-page SEO and Off-page SEO. Both the strategies work together to improve search engine compatibility of a website.
Let us explore how these strategies work.
On-page SEO which is also known as On-site SEO is a process to optimize the SEO health of a website by making required physical changes on the website itself. Correct contents placements, faster page loading, best search engine linking are the core objectives of on-page optimization. Search engines naturally love websites with optimum SEO health which they reward with top search rankings.
1.1. Correct contents placements:
Content is the king in a website and so as acknowledged by search engines. Contents of a website include text content, photos, infographics, audios & videos, animations, and effects, etc. Text contents should be original and not copied from any other websites. Contents should express the real objectives of a webpage and have a good mix of keywords and phrases that can grab the attention of search engines. Overuse of keywords can be looked negatively by search engines. Correct selection of keywords is a vital element of good SEO practice.
1.2 Page elements:
A web page has many elements including codes, tags, scripts, links which also need to be structured as per good SEO practice. Some of them are explained below:
- Meta tags:
As mentioned above 0Meta tags appear in the page’s code. Meta tags include title, description, and keywords that help tell search engines what a web page is about.
- Headings tags:
The heading tags count from 1 to 6(H1 to H6) and it is mandatory to have an H1 tag on all pages of the site. The search engine uses the H1 tag to easily pull out the content/information of a page or website. It is not compulsory to use the other heading tags (from H2 to H6) but they can be used based on the type of content/page.
- Alt tags:
Alt text or alternative text is used for images of a website. It helps search engine to identify what the image is all about and through alt tags it also indexes a website.
- Scripts, Stylesheets, JQuery elements
Scripts, stylesheets, JQuery codes should be minified which increases the page loading of a webpage. Google and all other search engines like the web pages that load faster.
Linking in between sections of a page or among pages and to a website outside pages are a very important aspect not only for flawless website navigation but also considered very important for search engine crawlers.
1.3. Responsive Design
A website must be designed and coded to be responsive to all the devices including Desktop, Laptops, Mobile phones, Tablets, etc. as today’s visitors use all means to browse a website. Responsive web design is a must for Search engines to rank your website.
1.4. User Experience:
High user experience means satisfied customers and more visits, more traffic for your website. User experience depends upon page loading speed, organized content placement, Call to actions (buttons, forms, links, etc.) that a user takes help to navigate your website.
2. Off-page SEO:
Off-page SEO or Off-site SEO refers to all the activities carried outside of a website in order to increase or improve the organic visibility so the website gets the due traffic volume. Apart from many other aspects of off page optimization, “link-building exercise” is a crucial and major aspect that focuses on increasing the quality or authority of your website. Search engines use these ‘links’ as a vote of trust for scoring and they are the most important signals. Relevant, popular and trustworthy links from one website pass more value to a different website. Examples of typical off page optimization activities include:
- Creating content:
Creating meaningful and exceptional content attracts links from various other sources. A simple method to improve Off-page SEO and earn valuable links is by creating high-quality sharable content across platforms. I
- Article Promotion:
Having a blog section on your website and frequently posting interesting articles on them is another option that plays an important role in increasing traffic on the website.
- Social media shares:
Sharing links and blog post on social media (FB, Twitter, Instagram) helps boost the Off-page SEO. This will eventually increase traffic to the website thereby generating leads to the business.
- Email outreach:
Sending emails to influencers/webmasters about your brand, resource, business or content also produce good SEO result. This earns coverage and ultimately generating leads to the website.
3. Benefits of SEO:
3.1. Increased traffic:
Businesses that have an SEO optimized website gets more traffic and who could be turned to potential customers. SEO is one of the most powerful and affordable marketing strategies in today’s competitive world.
3.2. User- friendly business websites:
Apart from increased traffic, SEO also focuses on improving the user experience of a website. A clean, clear and highly-organized website prompts a visitor to stay longer on your website, thereby increasing page views and decreasing bounce rate.
Additionally, content on the sales pages and blog articles provide enough information to normal visitors and help them find answers to exactly what they are looking for.
3.3. Brand awareness:
Brand awareness is another remarkable benefit of SEO. Usually, visitors tend to trust those companies that appear on the first page of the major search engines such as Bing, Yahoo or Google. Hence, being visible on the first page builds credibility and serves as a channel to connect with potential customers.
3.4. Better ROI:
SEO is a way to bring traffic organically to your website and not by spending money on advertisements. You just spend a fixed limited budget on your SEO staff or agency which is way below than paid advertisement whether in conventional and Digital Media. This means negligible investment and long term gains and advantages ensuring better ROI.
3.5. Stay ahead of competitors:
SEO is a powerful marketing strategy that can be tuned according to the current trend. Businesses that have invested in SEO marketing stay ahead of their competitors in terms of sales and customer satisfaction. A good business provides everything that its customers want in a single place – which is their website.
The bottom line:
Building a website is good to be on the competitive edge but building an SEO optimized website is a smart move. In today’s world, it is very essential for businesses to build a website that grabs as many clients as possible in order to stay ahead of their competitors. And all these on a low fixed cost.
Thankfully help is at hand….
Yes. Integra is here to take care of the SEO part of your business so you can concentrate more on what you are good at. Our SEO experts are here to do a deep analysis of your business targets and bring about the change that you are looking for. Leave it to us and we will take care of the rest. Call us today to talk to our specialists. Email us at firstname.lastname@example.org.